Unesco frames the lack of fact-checking as not being informed or having skills. There is a strong incentive to not fact-check. With less interesting and engaging content they lose money and influence. Just imagine Joe Rogan with fact-checking. His whole career depends on not fact-checking.
The change starts from creating an incentive to fact-check. Influencers will figure out how without any help.
The change starts from creating an incentive to fact-check. Influencers will figure out how without any help.
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