doesn't seem to be doing that. It's essentially a glorified google reverse image where the input is a face, then it probably uses the metadata gleaned from that search to look up further info for that person. Will it be accurate? we will have to see
How much have you investigated the legality of this? In the EU biometric data is 'special category data' under the GDPR [0] and can only be processed in very limited circumstances unless you have the consent of the data subject [1]
Not only the EU, but you will have to check with each of the 50 US states as they all have a patchwork of laws. Illinois was one of the first, but I don't know much about it; I thought I read it was pretty extensive to the point some facial recognition companies specifically exclude it. Texas also has its own version as well, that I know of; again don't know details.
The GDPR works on the personally-identifiable vs anonymous distinction. Private vs public doesn't really factor into it, or at least only becomes relevant in the nuances.
Personally identifiable data is just a mouthful, which is why people like to misleadingly shorten it to private data.
I am temporarily pausing and making sure I am within legal limits. If not, I will completely remove face recognition and try other routes to solve the problem.
This is such a cool angle for lead gen. Just the other day, I saw some kids using those Ray-Ban/Meta glasses through Instagram Live feeds to grab publicly available data from people almost in real time. It blew my mind.
Sure, this kind of tech will probably go through a lot of scrutiny and for good reason, but whether it’s a consumer product or a custom internal tool, it’s happening.
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